Director of Marketing

Director of Marketing (Data-Driven Growth & Demand Gen)

Location: Pittsburgh, PA | Reports to: CEO & Co-Founder | Team: 2-3 Direct Reports

ABOUT US

Honeycomb Credit is a platform where startups and small businesses can unlock the capital, coaching, and community they need to grow and thrive. At Honeycomb, we know that running a small business is hard, and every day we work to make life a little easier for entrepreneurs by unlocking fair capital and helping them to more authentically connect with their communities. We boast a product suite including reward crowdfunding, business coaching, corporate-sponsored business grants, and investment crowdfunding.

We’re looking for a data-obsessed, performance-focused marketing leader to build and run a scalable marketing engine that drives real results — not just clicks, but conversions and revenue. With a unique network of 500,000 small business members and 150,000 funders, Honeycomb Credit + IFundWomen is sitting on an untapped marketing goldmine — and we need someone who can harness it.

This isn’t a brand-only role. This is about experimentation, segmentation, funnel design, automation, and storytelling — all powered by data.

🌍 Why This Role Matters

We're at a pivotal moment. The opportunity to turn our platform into a data-driven growth engine is massive, and the right marketing leader will shape how we activate, engage, and grow one of the most unique networks in the country.

🚀 What You’ll Do

Build the Machine

• Architect and execute a data-driven, multi-channel marketing engine focused on lead generation, pipeline growth, and lifecycle optimization.
• Design a full-funnel strategy from awareness to loyalty, tracking performance at every stage using clear KPIs (MQLs, SQLs, CAC, LTV, conversion).
• Leverage the power of our two-sided network to build hyper-personalized campaigns for both sides of the marketplace.
   

Run the Experiments

• Launch, test, and iterate on high-impact campaigns across SEO, paid, email, content, and social — backed by rigorous A/B testing and analytics.
• Build dashboards to continuously evaluate campaign performance and optimize for ROI.
• Champion a scientific marketing mindset: hypothesis > test > learn > scale.
   

Turn Data Into Growth

• Work closely with product, engineering, and customer teams to extract insights from platform behavior and turn that into smart segmentation and targeting.
• Build models and systems that help predict which business owners or funders are most likely to convert — and act on those signals in real time.
   

Leverage Product To Guide the User Journey

• Collaborate with the Product team to understand new features and translate them into compelling market-facing messages.
• Gather market and customer feedback to inform marketing campaigns and contribute insights to product development.
• Support efforts to enhance the customer experience by providing marketing perspectives on user journeys and communication.
• Assist in developing go-to-market strategies for new offerings.
   

Lead and Collaborate

• Lead and mentor a small but mighty team of analysts, marketers, and content creators.
• Align marketing deeply with product, sales, and leadership — creating a shared view of what growth looks like and how to get there.
• Develop a unified, and compliant, brand position across Honeycomb Credit and IFundWomen — one that speaks to founders, funders, and institutional partners alike.
   

🧠 Who You Are

• A data science marketer at heart — you see the funnel as a math problem to solve and a story to tell.
• 7+ years of marketing experience, including leadership in performance marketing, lifecycle, or demand gen in fintech, SaaS, or a two-sided marketplace.
• Strong command of analytics, experimentation, segmentation, and automation tools (GA4, Looker, HubSpot, Iterable, etc.).
• Skilled in developing and scaling lead-gen campaigns, ideally for small business or financial audiences.
• Proven ability to work hands-on while building scalable systems and processes.
• Excited about building the marketing strategy from the ground up — and unafraid to get into the weeds.
• Bachelor’s degree in Marketing, Economics, Math, or similar; MBA or advanced technical/quant degree a plus.